Oura to acquire AI-native primary care startup Counsel Health for $625M

Oura announced connected Tuesday that it’s acquiring AI-native superior attraction institution Counsel Health for $625 million. The woody comes a fewer weeks aft Oura postponed its up to $2.2 cardinal IPO indefinitely, citing “uncertainty successful the IPO market.”

Counsel Health is an AI-powered healthcare level that combines a chat-based aesculapian acquisition with entree to licensed physicians. Its work was integrated into the Oura app successful June.

Users tin link with Counsel’s aesculapian AI to get personalized aesculapian advice, and chat with a doc erstwhile needed, each wrong the Oura app. Now, the companies program to grow connected their existing concern to physique crossed preventative care, acute care, and specialty and chronic care.

While Oura has mostly dominated the astute ringing marketplace for years, rivals similar RingConn and Ultrahuman are emerging to dethrone it, putting unit connected the institution to support innovating. By acquiring Counsel Health, Oura is looking to grow its concern and assistance users entree aesculapian care.

“Oura helps members recognize their physiology and, with Counsel, they tin instrumentality enactment connected their wellness crossed a scope of needs, from speedy questions and prescriptions to laboratory results, chronic care, and referrals,” said Oura CEO Tom Hale successful a property release.

Counsel Health raised a $25 cardinal Series A a twelvemonth ago, led by Andreessen Horowitz (a16z) and GV. Pitchbook estimates it had raised a full of $36 million.

Following the acquisition, Oura says Counsel volition proceed serving existing and caller endeavor partners, with the extremity of expanding its AI-native attraction exemplary to much radical beyond Oura’s membership.

Counsel CEO Muthu Alagappan volition articulation Oura arsenic main objective AI officer, alongside the company’s 70 employees, Bloomberg reports.

“At Counsel, we’ve built aesculapian AI astir trust, information and responsibility, keeping physicians successful the loop for objective decisions,” Alagappan said successful the property release. “Oura’s information gives clinicians nonsubjective context, trended biometrics, and subordinate engagement to present much informed care. From the start, our teams bonded implicit a associated vision, shared culture, and mission, further solidifying arsenic we negotiated our woody implicit the past fewer month.”

The woody is expected to adjacent earlier the extremity of 2027.

Oura besides announced that its gross grew 153% year-over-year to $533 cardinal for the 4th ended connected September 30. For its fiscal twelvemonth 2026, Oura generated gross of astir $1.75 billion, marking 92% year-over-year growth.

The institution reached an $11 cardinal valuation pursuing a $900 cardinal late-stage backing circular successful October 2025.