OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

4 hours ago 3
Image Credits:OpenAI

10:49 AM PST · November 10, 2026

In an effort to marque ChatGPT an adjacent amended user find engine, OpenAI is launching a big of caller features designed to assistance companies power however users interact with their businesses.

On Tuesday, the institution rolled retired a Business Hub that volition service arsenic a spot wherever companies tin make concern profiles that — successful a diagnostic that greatly resembles the kind of profiles that Google and different hunt engines already connection — let enterprises to verify and update accusation astir their products and services. The diagnostic is presently successful beta.

Eligible companies volition besides beryllium capable to make and motorboat a specialized concern agent, which gives ChatGPT users the quality to inquire questions astir the concern and its products.

“As radical crook to AI to observe products, comparison options and marque decisions, ChatGPT has go the level for radical and businesses to link done AI,” the institution said connected Tuesday. “Today’s announcement is an aboriginal measurement successful bringing businesses much profoundly into ChatGPT.”

In a determination that calls to caput Google’s Analytics, the Business Hub volition besides springiness users entree to constricted concern insights. These insights volition uncover however ChatGPT users interact with their products — including illustration views, concern mentions, website clicks, and different metrics.

Businesses volition person to verify their profiles done a ceremonial process, though the institution did not stock specifics of what that process would entail. Benji Shomair, VP of Monetization, told journalists connected Monday that determination are “multiple verification methods that we usage for antithetic types of concern successful antithetic markets.”

Image Credits:OpenAI

OpenAI antecedently tried to presumption ChatGPT arsenic an e-commerce hub by which users could bargain products directly. This effort — which utilized a committee interest strategy — was viewed arsenic a perchance immense root of gross and a mode to marque ChatGPT a much nonstop Amazon competitor. However, that task yet failed to instrumentality disconnected and, successful March, the institution retired the effort, which had adjacent included a “checkout cart” feature.

With the integration of concern profiles and intelligence, ChatGPT seems to beryllium attempting to go much similar Google, which — since the advent of the net — has been the spot wherever web users spell to recognize the companies they privation to store at. It remains to beryllium seen whether this inaugural volition carnivore amended results than the 1 that sought to marque ChatGPT a nonstop e-commerce hub.

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Lucas is simply a elder writer astatine TechCrunch, wherever helium covers artificial intelligence, user tech, and startups. He antecedently covered AI and cybersecurity astatine Gizmodo. You tin interaction Lucas by emailing [email protected].

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